Our Story
"I'm so passionate about not just wearing preloved fashion, but celebrating that it's preloved! By working together we are more powerful for change. This is a platform to bring the preloved community together."
- Ruth Spradbery, founder of Reloved By:
Your New Favourite High Street Online
Reloved By is your go-to site to connect with preloved sellers and discover secondhand events.
Sourced from all over the UK, your next major wardrobe piece could be in a small boutique in a little town shop, or sourced from a large online marketplace. Join a community of curators and collectors who care about sustainability and style.
Sustainably Stylish
The fashion industry is one of the major contributors to landfills and damage to the environment. By buying preloved, you reduce your environmental impact by 90% compared to buying a new item.
Preloved fashion is gaining in popularity. Already two in five items in Gen Z's wardrobe are preowned and by 2030, 23% of the total spend on fashion will be on items that have had a previous owner (up from 3.5% in 2024)
*taken from Resale Report, 2024 Thredup
Meet Ruth
Ruth has become an advocate for secondhand fashion and believes that it is the future. “I have gone from buying fast fashion and always brand new to only buying preloved and designer - I love the buy less, buy better concept".
This platform aims to give secondhand shopping a louder voice. It's a one-stop place to visit for all things preloved.
